From my perspective, the fashion need and eager of pursuit of beauty that American Apparel has enforced to its main customer segments which are mostly young people in their early twenties could be a hidden catalyst for doing something wildly.
Moreover, CEO Dov Charney has made extremely worse example of how an enterprise can cast controversial ethical movement at the sometime.
This huge task took hours and employees — a significant resource undertaking for what should have been a simple task.
Radio-frequency Identification not only solves technical issues but enables improved personnel management. American Apparel is suffered from damage or brand image and drinks bitter of huge debt on the edge.
Due to cumbersome technology and human error, troublesome inaccuracies were a constant bug-bear. Until then, the T-shirt would be sitting unsold in the backroom — representing a huge missed opportunity.
We will write a custom essay sample on Case study: The argument that the brand strategy represented by the CEO Charney has given for explaining their advertisement campaigns which is to exploit the sexual liberty for women has possibly become a trigger of juvenile crimes.
It soon became evident to American Apparel that a new system was needed to streamline replenishment and ensure that the right items made it onto the sales floor to boost profits.
Online sales — RFID enables omnichannel sales, offering the retailer the ability to sell items online and pick these up from store level, if not in warehouses. Customer service — RFID reduces repetitive tasks and frees up staff to engage with customers, as well as removing out-of-stock situations.
Debts are about to payback finally. After RFID was introduced to the store-front times a week, each item could be quickly scanned with little labour. You will not be making decisions based on guesses anymore.
Conclusively, Kris Doane states: There are plenty of concerns and sounds from the teenager parents that these revolutionary ads and commercials will wrongly lead their children to an undesirable that younger are vulnerable to those sexually relevant hints.
We offer a consultative and value added approach through every aspect of your project. Should you adopt RFID? Inter-store logistics — RFID streamlines logistics and eliminates the potential for lost items.
This became a problem; American Apparel prides itself on displaying one item of each size, colour, and style, but without the right technology keeping that promise became impossible. RFID provides information for the in-store manager, stock manager or anyone in charge of managing inventory and the stock accuracy and movement of items from in and out of stores.
The challenge Previously, the brand American Apparel had an overview of which products were in which store — but not whether they were physically on the sales floor or not. In fact, for any retailer not using RFID, the actual figures are just best guesses. There are overwhelming complains from the public that America Apparel is conveying many sexual suggestions through their marketing and advertising instruments including but not limited to those indoor and outdoor post of naked models and sex hint slogans and social media as well.
It can be the case that staff oppose change, but in this scenario, RFID readers proved so irrefutably beneficial that even the most determined of opposition turned into supporters.
Another associated problem was stock accuracy.The ethical dilemma within American Apparel is classic example indicating that recognizing an ethical issue is never an easy thing.
It has become a successful clothing and fashion company for decades of years and it was well-known for its insistence of product quality which are featured as whole organic and “made in US” Meanwhile, American [ ].
American Apparel Case Study How RFID revolutionised American Apparel’s shop floor Global clothing retailer American Apparel embraced an RFID (Radio-frequency Identification) project to assist with their in-store replenishment processes – in other words, transferring items.
American Apparel Case Study Essay control measures at each step (the CEO himself being involved in approving all new designs). While this entire process was far more costly than the outsourcing of labour costs to China, Charney believed that the benefits gained at the end of an ‘all-American’ production process would outweigh the costs.
American Apparel: Unwrapping Ethics Case Solution,American Apparel: Unwrapping Ethics Case Analysis, American Apparel: Unwrapping Ethics Case Study Solution, American Apparel, a popular clothing manufacturer is socially progressive policies work and uses significant environmental achievements in its production p.
American Apparel Option 1 Option 2 Option 3 Our Solution Keep business running as is, see how that plays out in the future Change the demographic that they are catering their ads towards, make it a older target market so no one is getting offended Change the location of the ads; have the more.
American Apparel Case Study - Download as PDF File .pdf), Text File .txt) or read online.Download