Consumer preference towards fast food in india

Tools of collecting primary data: The main reason behind the success of the multinational chains is their expertise in product development, sourcing practices, quality standards, service levels and standardized operating procedures in their restaurants, a strength that they have developed over years of experience around the world.

Consumer Preference Towards Fast Food Outlets in India Essay Sample

Type of data sources: Due to all these things many Fast Food Restaurants are giving priority to children relevant channels. Let us see the consumer behaviour of each age group related to fast food industry one by one.

When they see the different types of burger and fry joints on the television or over the road sign boards then they are very much attracted towards them. Fast Food consumers of different age groups exhibit different behavior according to their taste, nature and preferences.

Teenagers of years really like to eat burger, fry joints and many other fast Food items from Macdonald, KFC etc. They capture the each and every thing very closely. Let us see the consumer behavior of each age group related to fast food industry one by one.

According to modern research youngsters that are in the age of childhood like 5 to 12 years are: Because it is the age of learning and 5 to 10 years old children learn very rapidly.

Fast food consumers of different age groups exhibit different behaviour according to their taste, nature and preferences. They always prefer to eat some tasty and high quality fast food. These factors are also called the determinants of consumer buying behavior. These factors affect the consumer behavior differently.

The behavior of the consumer with regard to purchase is affected by various factors and these factors are uncontrollable. Tools of collecting secondary data: The home grown chains have in the past few years of competition with the MNCs, learnt a few things but there is still a lot of scope for improvement.

Non random sampling- convenience sampling. Because they know that children have a great impact on the buying decisions of a family Teenagers: Influence of different age group on consumer behavior: These are also called as the buying characteristics influencing consumer behavior.

That is the main reason that when KFC or some other restaurants ads come on the television then children convince their parents to go for outing or for eating in the KFC, MacDonald and many other restaurants.The consumer’s preference towards favourite time for eating fast food in an organized fast food restaurant was analyzed and the results are presented in the table Consumer Preference of McDonalds Over Other Fast Food Chains Introduction A Locally Owned Company: McDonald's is the world's leading food service retailer with more than 31, restaurants in countries serving more than 50 million customers each day.

A STUDY ON CONSUMER PREFERENCE ON FAST FOOD OUTLETS WITH REFERENCE TO COIMBATORE CITY C. Saranya Priyadarshini Assistant Professor, Department of Business Administration young consumers food choice towards fast food in Delhi, India.

The key determinants impacting consumers food choice were found out. CHANGING CONSUMER PREFERENCES FROM UNORGANIZED RETAILING TOWARDS ORGANIZED RETAILING: A STUDY IN JAMMU PAGE JOURNAL OF EMERGING KNOWLEDGE ON EMERGING MARKETS mint-body.com and retail chains besides the privately owned large retail businesses.

The retail sector is expanding and modernizing rapidly in line with India. Consumer Perception and Preference of Fast Food: A Study of Tertiary Students in Ghana Empirical Review of Consumer Behavior and Perception towards Fast Food conducted an exploratory study on consumer perception about fast food in India to estimate the importance.

Consumer Preference Towards Fast Food Outlets in India Essay Sample.

INTRODUCTION OF FAST FOOD BUSINESS Fast food is the term given to food that can be prepared and served very quickly.

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Consumer preference towards fast food in india
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