At an international level Danone is present in more than countries With a turnover of 20,9 billion euros, Danone is one of the worlwide leader in the food-processing industry.
However, during the s, the local players began to take the Danone group swot analysis, Danone withdrew from the dairy market by selling factories to local companies and switched its strategy to mergers and acquisitions in China.
However the emergency of low cost markets and MDD are a threat. On the other hand, Danone promoted its own label at the beginning, when foreign goods were regarded as high quality ones. Bottled water will continue to be backed by massive promotion budgets while tap water is only being backed by selected government and interest groups.
Technological Technological change creates opportunities for new products and product improvements. When Danone entered China in the late s, it adopted an organic growth strategy for its yogurt business because of seeing the emerging market opportunities and a lack of dominant brands. Danone has focused its strategy on quality.
However, PepsiCo has trialled a soya drink called Xi Yi Dai in a couple of major cities in early The global strategy of Danone is to focus on health and nutrition and indeed it is one of the few agribusinesses group totally centred on the health B.
The group has high CO2 emission levels thus financing projects of environmental protection. Indeed, the externe analysis showed us how transigent and volatile the customer is.
Competition between brands in each segments, means limited market share and high brand switching. Supplying the local population and receiving subsequent market expansion. The company is really implicated to the demand of its customers.
There are corruption risks in developed countries and also a bad supervision of counterfeit such as China.
The main customers are large retailers.
New marketing such as internet or e-commerce creates opportunities for product improvements or new products. Beverages which claim to lower blood pressure levels, make the skin beautiful and increase fat burning are among the latest to emerge on the market.
Conclusion Danone has developed its business internationally especially in economically emerging countries and has focused its brand awareness on health and well-being. The MNC aggressively acquired some of the smaller players at that time.
Fresh dairy products Baby nutrition Waters Medical nutrition To differenciate itself and enhance its positions Danone follows its strategy of growth by innovation.Danone Company Profile - SWOT Analysis: Danone benefits from strong global brands, spearheaded by Activia, which saw a relaunch across its most.
In order to evaluate the internal environment of Danone, the SWOT analysis will give us an overview of the strengths and the weaknesses as well as the opportunities and the threats. Strengths Weaknesses. Danone Groupe SWOT Analysis Company Report- Soft Drinks Industry Analysis Report Danone, Groupe.
with this demographic becoming a key bottled water consumer group. Also of benefit to Danone will be the shift increasingly towards mineral water and away from distilled water due to the former product’s healthier image.
Finally, there is the. SWOT analysis is a useful technique to analyze the present strength, weakness, opportunity, and threats alongside their impact on the current business model of the Danone group. Danone is the global leader in domains like the dairy products and bottled waters.
An independent analysis conducted by MarkeLine in called 'Groupe Danone SWOT analysis' comes to the same conclusion. This lack of new activities means less cash flow for Danone which is the financial key to having access to more distribution networks and a higher visibility in the market share competition.
Danone is studied in terms of its stp, swot analysis and competitors along with tagline, USP and sector.Download