In return, they may buy from you later. You will probably end up writing at least ten pages to make your point. You are educating your target audience on the current state of the art, as well as where your solution fits.
Include important information only and avoid describing minor, insignificant points. Read it out loud to ensure there are no run-on sentences or awkward phrases. Divide the text into several sections, and sketch a rough outline. Address the Audience Early Three seconds. Then, explain the benefits of your plan, how it would be implemented and any special considerations readers should keep in mind as they put it into action.
After you have summarized the main ideas in the original text, your essay is finished. This seems obvious, but finding the right topic can be your biggest challenge.
If you are selling a product or service that will help your readers, make sure to mention it at the end.
Your white paper is not a billboard for your business—it is an opportunity to create an image of expertise and insight that will help your readers. Go back over your draft and see what needs to be done to make it read better.
Although this section provides a short summary of what the paper is about, you need to provide enough detail to satisfy a busy executive while encouraging the reader to continue on to the meat of the paper.
This type of essay is about summarizing the original text, not criticizing it. Be descriptive and professional. Grab their attention, deliver value, and get them to take further action. Emphatically tell readers what you want them to do and how to do it. Have a topic people will want to read.
Support your arguments with tables, charts, and graphics. You will have no problem going back and making everything flow well afterwards. White papers are great tools for generating credibility. We prefer white papers that end with offers — free trial version, free assessment, free gift certificate if you call today, that sort of thing.
Your summary essay should serve as a substitute for the original source; by reading your summary essay, a reader should be able to develop an understanding of the original work. The introduction should include the name of the author, the title of their work, and some background information about the author, if needed.
Be sure the flow of your white paper is in line with your goals.
Do write in present tense, even if the author of the original text has passed away a long time ago. Many readers may skip the entire document and read this section only, so write this section as if it were an entirely standalone document summarizing the main selling points about your solution.
Thoroughly and completely identify the business problem your technology solves. First, though, you need to give them something of value, and you can only do that by filling your white paper with useful tips and information.
Once you have your outline put together, get your thoughts down while they are still fresh in your mind. You can also give your essay to a friend or a colleague to read to see if they can grasp the main idea of the source after reading your summary essay.
Sell the Solution Once your paper has objectively established the problem, you can describe how your solution meets its needs. White Paper Structure White papers generally have the following sections: You literally need to repeat the information given in the original text, but in a shorter frame and in your own words.
Your task is to summarize, not give a personal opinion. Knowledge of your audience, solid information on the topic and strong organization can all help you write a white paper that persuades readers to choose your solution.
Writing a white paper is not the same as writing a blog. You must give a concise overview of the source, not present your own interpretation. Include direct, pithy statements of your position to engage the reader.
Steps for Writing a Summary Essay Thoroughly read and study the original text.Writing a White Paper 2. Writing a Business Report 2. Mark areas you want to refer to in your summary, as well as those that shouldn’t be included in your essay.
You can write a summary essay on a scientific work, an interesting article, a novel, or a research paper. This type of essay can be on any subject. Tailored to fit the needs of a specific audience, a white paper gives background information on the topic, explains the challenges the audience faces and presents the benefits of the writer's proposed action plan.
This means writing a summary of your white paper and including an organized list of topics. Emphasize the value you will create. Your white paper is not a billboard for your business—it is an opportunity to create an image of expertise and insight that will help your readers.
In return, they may buy from you later. What the writer does for the white paper executive summary. The writer boils down all the accumulated research into a one- or two-page summary with all the main points of the white paper for the client to review.
The abstract or executive summary — You may be tempted to put your conclusion at the end, but a white paper needs to grab the reader immediately.
Include direct, pithy statements of your position to engage the reader.Download